Publications

What your agency is worth, and how to raise it.

Practical articles for real estate media agency owners on pricing, hiring, recurring revenue and selling. Each one opens on a real agency and a real number, and ends with what to do about it. Two new pieces a month.

Rows of blue houses funnelling toward a single gold one

Article11 min read

The Squeeze on the Middle

The floor came up, the ceiling came down, and you are standing in between

One owner in the group now pays 43 cents an image for daytime editing, down from 85 cents with human editors. A shop with a laptop can buy the same subscription. Meanwhile a platform held us to $10,000 a month for seven months on a contract that auto-renewed, at a point when we were already hurting. Nothing in your business broke. The position it sits in did.

The floor came up
The ceiling came down
And the middle pays rent
Working harder in the middle is not a strategy
+ 2 more sections

trends
ai
growth

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A grid of white marble houses with a single gold one at the head

Article10 min read

The Consolidation Wave Is Already Here

The call you got in January was not random

There is a buyer working through our industry right now paying about 2.83x earnings, and he runs twelve cold callers at four dollars an hour to find owners having a bad quarter. The agencies selling to him are not run by worse operators than you. They just took the call in the wrong month.

The consolidators are not waiting for the market to settle
What the buyers have that you don't
Why 2.83× is a perfectly rational price
The offer is priced on your situation, not your business
+ 2 more sections

trends
consolidation
selling

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Newsletter

New writing lands twice a month.

What agency owners in the group are seeing on pricing, offers, platforms and AI, with the numbers attached. Unsubscribe whenever. No pitching.