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Publications

What your agency is worth, and how to raise it.

Practical articles for real estate media agency owners on pricing, hiring, recurring revenue and selling. Each one opens on a real agency and a real number, and ends with what to do about it. Two new pieces a month.

A cut-paper burst of blue and gold around a white house
Strategy9 min read

Selling Content Retainers

How to turn a client who books you per listing into one who pays you every month

One former owner sold content retainers to agents at $2,000 to $2,500 a month, did good work, and watched every client cancel at 90 days, no matter what. They kept booking their listings. What died was a bundle of shoots, which invites the client to do arithmetic on the units. Sell the second Tuesday and a number the agent can read each month, and it has a chance.

  • Sell to the agents who cannot keep up with themselves
  • Package a month, not a shoot
  • Price it so a slow month still pays
  • Where this goes wrong
  • + 1 more section
  • strategy
  • acre-partner
  • recurring-revenue
Read
Two people exchanging a small box across a desk
Strategy10 min read

Winning Brokerage Partnerships

You do not win these at the top, and you never win one once

One Coldwell Banker relationship ran over a hundred listings a month at seven to eight hundred dollars a booking. It took six to nine months to build, and the people who kept it alive were the office managers and marketing coordinators, not the broker who said yes.

  • These deals are won from the bottom
  • Ask what the brokerage is short of
  • Where these deals fall apart
  • What a real one looks like a year in
  • strategy
  • acre-partner
  • sales
Read
A white paper house set into torn strips of blue and gold
Strategy10 min read

Consult, Don't Quote

The fastest revenue in your business is sitting in bookings you never call about

A $250 drone job came in on an island listing with no structure on it. The consultation ran fifteen or twenty minutes, the project came out over $1,500, and it kept growing after that. The crew was driving there either way.

  • The call has a shape
  • Where operators get it wrong
  • What changes when it works
  • strategy
  • acre-partner
  • sales
Read
A blue card with a gold band on navy
Strategy9 min read

The Irresistible Offer

Stop selling services and start selling the decision

Top producers pay an extra $200 a shoot because the agency carries a $7 million insurance policy and a team that picks up the phone. That is what an offer is. The photos are the same.

  • Value is an equation, not a price list
  • Bundle the job, not the services
  • Stack outcomes and make the next step obvious
  • Where operators get this wrong
  • + 1 more section
  • strategy
  • acre-partner
  • offer
Read
Newsletter

New writing lands twice a month.

What agency owners in the group are seeing on pricing, offers, platforms and AI, with the numbers attached. Unsubscribe whenever. No pitching.

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