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Publications

What your agency is worth, and how to raise it.

Practical articles for real estate media agency owners on pricing, hiring, recurring revenue and selling. Each one opens on a real agency and a real number, and ends with what to do about it. Two new pieces a month.

A drone hovering over a small house on a pedestal
Strategy6 min read

Keep the Brand, Hand Off the Back Office

What an operating partner runs, what you keep, and what it costs

One owner with three photographers went from an $84,000 month to a fifty-something-thousand month and asked me in September why he could not let go. The Growth Partner answer is a back office that runs twelve functions under your brand for 35% of collected revenue, with the shoots and 100% of the company staying with you.

  • What the model is
  • What you keep
  • What it costs
  • How it differs from hiring
  • + 2 more sections
  • growth-partner
  • strategy
  • operations
Read
A ring of golden light on navy
Strategy6 min read

Three Ways Out of the Middle

Sell now, keep going alone, or bring in an operating partner

One owner with a $35,000 to $50,000 a month book asked me in August why we didn't just buy it and write him a check. Under $300,000 in revenue that check is 45 to 60 cents on the dollar, and the last one the advisor in our group sold went at 40. The other two doors keep 100% of the company, and the difference between them is who carries the back office through a slow quarter.

  • Door one: sell now
  • Door two: keep going alone
  • Door three: bring in an operating partner
  • The four lines side by side
  • + 1 more section
  • growth-partner
  • exit
  • selling
Read
A cut-paper mountain of blue and gold layers with a camera at the peak
Strategy6 min read

What Running Your Own Back Office Costs

The worksheet to fill in before you compare anything to 35%

One owner did the math on a call in September without being asked: his admin, his editing and his three full-time editors already cost about $14,300 a month, and 35% of his $45,000 residential month is $15,750. His number will not decide it for you. Yours will, and most owners have never written it down.

  • The worksheet
  • The comparison
  • Where 35% is more, and where it is less
  • growth-partner
  • finance
  • operations
Read
Newsletter

New writing lands twice a month.

What agency owners in the group are seeing on pricing, offers, platforms and AI, with the numbers attached. Unsubscribe whenever. No pitching.

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