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Publications

The thesis, in long form.

White papers and articles from inside the collective. The deepest version of the A27M argument lives here. New writing lands periodically.

Article8 min read

How We Value a Real Estate Media Agency

The actual math, in the open, because every buyer you will meet keeps theirs in a drawer

A million-dollar agency can hear three honest numbers in one week: 0.4x revenue from the shop across town, 1.7x on owner earnings from our model, 2.83x on EBITDA from a consolidator. All three can describe roughly the same wire transfer. Here is the math we use and where every number in it comes from.

  • valuation
  • selling
  • sde
August 5, 2026
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Article9 min read

The Founder-Dependence Discount

If the business needs you daily, a buyer is not purchasing a company

Somewhere in the process a buyer will ask what happens here if you are unavailable for ninety days. On $600,000 of earnings, the honest answer is worth $1.2 million, because the same agency prices at 3x or at 5x depending on how much of it runs without you in the room.

  • growth
  • valuation
  • operations
June 29, 2026
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Article8 min read

Recurring Revenue Changes the Math

The same fix that solves January solves your multiple

An agency doing $3M at a 20% margin earns about $600K, and that same $600K sells for anywhere between $1.8M and $3M. Same clients, same crew, $1.2M of difference, decided mostly by whether the revenue arrives on a contract or has to be resold from scratch every thirty days.

  • growth
  • recurring-revenue
  • valuation
June 22, 2026
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Article8 min read

What Moves the Multiple

Same earnings, different price. The gap gets built years before anyone names a number.

Two agencies both cleared $600,000 in adjusted EBITDA last year. One sold for $1.8 million. The other sold for $3 million. That $1.2 million gap was decided two or three years before either owner ever took a buyer's call.

  • valuation
  • multiples
  • growth
June 8, 2026
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Article10 min read

What Your Agency Is Actually Worth

The number that decides your exit is not on your P&L

Run $75,000 of personal and one-time costs through a P&L built for tax season and you have not lost $75,000 of value. At a 4x multiple you have lost $300,000, and the buyer who spots it before you do has no reason to raise a hand.

  • valuation
  • exit
  • finance
June 1, 2026
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White paper28 min read

The $27M Question

What Happens When the Best Agencies Stop Building Alone

A buyer offered one founder a million dollars for an agency doing $4.3 million a year. There was no number on the other side of the table to argue with. This paper is about where that offer comes from, and why private equity will not take the meeting under $3 million in combined earnings.

  • white-paper
  • thesis
  • valuation
May 12, 2026
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